Crealyte

Through this brand, I have had the opportunity to expand my role beyond just graphic design. When I was first brought onto the project, the bottle design and logo had already been created, but the goal was to develop the brand into a complete visual story and experience. I have worked closely with the owner to create advertisements, develop color directions for upcoming flavors, and maintain a cohesive brand identity across different platforms.

In addition to design work, I have also contributed through video editing and website updates. Recently, I was assigned to manage the brand’s social media presence, which includes creating weekly content, responding to comments and messages, and helping grow the audience through consistent engagement and branding.

This experience has also opened other opportunities for me creatively, including designing graphics for “The Insider Weekly.”

https://theinsiderweekly.com/florida-entrepreneur-building-a-new-kind-of-sports-drink/